More Than Design

Episode 9: The Andy Boot ft. Andy Martinez

January 08, 2024 Big Wells/Andy Martinez Season 1 Episode 9

This engaging episode features Andy Martinez, an innovative designer popular for turning Air Force ones into cowboy boots called the 'Andy boot'. He discusses his artistic journey which has led to him being a notable figure in the fashion world. From his early experiences in art school, the start of his customization journey to the development of the Andy boot, the episode provides a deep look into Andy's creative process. Waiting for the world to catch up while he carved out his vision, Andy's story gives insights into his unique way of thinking, the inspiration behind his work, and his outlook on fashion, art, business and life. Andy also outlines plans for 2024, including anticipated product drops and a new shoe line, signaling an exciting future for his brand.

00:00 Introduction and Guest Arrival

00:10 Unveiling the Unique Andy Boot

02:05 Andy's Journey into Customizing Sneakers

05:37 The Impact of Counterfeit Culture

06:20 Andy's Background and Influence

08:35 Andy's College Experience and Early Career

15:50 Transition into Creating the Andy Boot

22:07 The Business Side of Andy's Art

25:15 Future Plans and Scaling the Business

36:11 Discovering the Perfect Pair of Boots

36:57 The Unexpected Success of the Boot Business

37:30 The Slow Cooked Success of the Boot Sales

37:47 Gaining Recognition and Press for the Boots

38:38 The Energy and Artistry Behind the Boots

38:54 Future Plans for the Boot Business

39:34 The Unexpected Success of the Low Tops

40:36 The Influence of Hip Hop on the Boot Business

42:37 The Current Music Scene and its Influence

44:20 The Personal Style and Identity of the Boot Creator

45:31 The Perception and Reality of Being a Black Sheep

59:40 The Future Plans and Aspirations for the Boot Business

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